About Us - Chairman’s Message

I trust that you will find this website of interest in developing new business expansion strategies for the Gulf, Levant, CIS countries, Eastern Europe and Africa. It has been produced to assist in our Group’s business expansion and diversification programme. I am sure that, for many people, building and running a family business is their life’s ambition. It certainly was mine and I consider myself a fortunate man for achieving this goal and now living and enjoying the experience.

This opportunity enabled me to put into practice my philosophy of "Investing Long-Term to Build Strong Brands through Superior Sales and Distribution". This has and continues to translate into the application of all my resources to its achievement, in all areas from field sales and logistics to partner relations. It has also been applied to all new brands and new product segments that have since been added and will, naturally, be the cornerstone for all new businesses and brands that it will be our privilege to handle in the future.

Since its establishment, the Group has experienced rapid growth and Group operations have expanded both geographically and operationally. Responsibilities have been extended from sales, distribution and warehousing to manufacturing and business consultancy services. The Group currently operates a customer base in over 20 countries.

What started out as a fledgling family business has now been transformed into what is today known as the Audeh Group, driven by an experienced and professional management team, in excess of 250 qualified employees in over 10 countries. There is a team actively developing new opportunities in areas not presently represented by the Group.

The future for the Group is firmly in the hands of my two sons, Bassam and Saad. I have carefully instilled in them my philosophy and work ethic, developed during over 5 decades of experience in multi-national companies. Together, we continue to determine future strategy and resource needs for the Group.

Sincerely,
Issa N. Audeh