Operations Network - Lebanon
Trutrade and Consultancy Limited was established to organize a sales promotion unit supporting JT International brands, whose sales are made through the Lebanese Regie. Trutrade and Consultancy Limited operates from Beirut and a fleet of promotional vehicles provides the means for promotional staff to cover all areas of the region.
The key objectives of the promoters are to:
- Ensure full distribution for key brands
- Achieve the agreed distribution objectives for new brands or brand style launches
- Establish brand point-of-sale presence.
- Implement consumer sampling programmes and to handle brand support activities at sponsored events